In recent years, social networks have been the favorite platforms of young people, here we can review all types of content, including the famous Challenges.





Yeah! These practices are born mainly on social networks and that some users do to gain followers. Many times these challenges do not have any special purpose, but can you imagine a challenge that promotes the entrepreneurial spirit of Mexicans?



Cerveza Corona, one of the most consumed and loved Grupo Modelo beer brandsand around the world, launched the campaign called CoronaChallenge: im possible ideas , an initiative focused on entrepreneurship that seeks to develop innovative ideas, from their creation to their execution. with the aim of solving challenges regarding the company's sustainability issues.





The initiative seeks the collaboration of the Chile Mobile Number List general public, start-ups, MiPyMe's , suppliers and companies that are concerned about solving sustainability issues and problems. The important thing is that the participants have an entrepreneurial and collaborative spirit.



It should be noted that not all people have an entrepreneurial spirit. ; this characteristic is unique to those human beings who have an innovative idea in mind and who feel motivated to exercise it in the short or medium term.



Many times people who have this valuable characteristic can serve as an example to inspire more people and that is what this great challenge is looking for.





Who participates in this challenge?

In recent days, we spoke with Alejandro Gershberg, Corona's communications director, who told us more about this initiative and the profile of the people this call is really looking for, which are mainly people with an entrepreneurial spirit.



Below we show you what this call mainly seeks from people:



People who dare to dream, but transform these dreams into true ideas.

Don't be afraid of failure.

Let them believe that they can make a real change in the world.

Let them transform the im into possible.

May they act with passion, positivism, perseverance and leadership.

Let them adapt to the situations that arise.

Steps of the CoronaChallenge

The process of this call is very simple, you just have to follow the steps that we will tell you below:



Launch:

The call began on October 23, 2019, but you have until February 7, 2020 to register your project, all you have to do is visit the official page of the initiative or the Levadura de Ideas site.



Ideation:

Once the proposals are received, they will be evaluated by a committee that is made up of Grupo Modelo employees and advisors, which may be materialized in a Hackathon , where you will receive mentoring and the necessary tools to develop a prototype.



Incubation:

At this stage, the experts will support you with an incubation program and resources so that you can build your own company from your new prototype.



Acceleration:

Finally, Corona will give you the opportunity to accelerate your business through the Yeast of Ideas platform, which will allow you to implement a pilot of your product or service in the operations of the largest brewing company in the world.



In addition to receiving mentoring, the projects will receive financial support and the necessary tools to make their idea possible and take it to the end.



What is Corona looking for from this

With the CoronaChallenge , challenges that were impossible and will now be possible, and each proposal must be focused on sustainability, to find solutions to problems that increasingly concern society.



Below we present the six categories in which participants should focus their proposals.