Acolor with the exception of hyperlinks which should contrast with the rest of the text. Avoid using blue as the default color in your text since it implies a hyperlink. Also refrain from using red and green as a visual cue in your text as this wont be apparent to individuals with redgreen color blindness. In fact color alone should not be used to distinguish one piece of text from the rest. Combine color with other styling like bolding italics or underline to emphasize a text snippet. 7. Stay between around 40 and 80 characters per line.  of text that fall between 40 and 80 characters. Anything less forces our eyes to move to the next line too frequently.

Which distracts us. On the other end any line length greater will bore readers cause discomfort and require more effort to find the start of a new line as the eye travels back to the left side of the text block. These Digital Marketing Service parameters provide some wiggle room for different page layouts and mobileresponsive designs. But if you can aim for the sweet spot of 6070 characters per line. Your eyes will thank you. 8. Provide sufficient spacing between lines. Proper whitespace ensures that readers can easily follow single lines of text and return the next line after a line break.



Accessibility frameworks tend to allot vertical space based on the font size of the respective text. For body text start with a spacing of 1.5 which means that the leading is 50 the height of the text line. For headings this distance should be slightly greater. For between paragraphs start with a spacing of 2.5 and adjust up or down from there. 9. Eliminate text animations. Yes animations do grab the readers attention but few things are worse for readability than flashing or moving text. If youve ever tried to read a note that someone held up to you youll understand.