Both require  and long term. With this in mind, let's explain how to really work with these two practices and maximize your chances of success, clarifying. What is content marketing What is Email Marketing How to use Email Marketing in your content strategy Good ways to optimize your results Prepared? So let's go! What is content marketing? Content marketing is directly related to creating high-value content for. attract and engage a particular audience. create a positive image of your brand. increase the possibilities of business generation . In order for you to really achieve these results, your Content Marketing strategy needs to have clear and measurable objectives, well-defined processes and a record of this information.

Only then can your company evaluate the performance of the strategy Special Data as a whole and quantify how much it influences the final result. To start your planning, you must answer the questions. Why invest in Content Marketing? This question will help you set your goal . This varies from company to company, but some of the most common objectives are. generating leads, increasing brand reach, educating the market, gaining power, lower costs, etc. Once you know your goals, you can set up a KPI , or in English, key performance indicator , which will be your key performance indicator. This will help you measure if you are meeting your objective. For example, if you want to increase brand awareness, you can define the KPI as the number of site visits or brand referrals.



If you want to help the sales team, you can follow the results by calculating the number of leads generated or the cost per contact and so on. After establishing these criteria you can take the first step regarding the content that will be produced. Start with the following question. Who will you do Content Marketing for? In this step, keep in mind. it's impossible to please everyone , so you should build your strategy around the characteristics of your specific audience. This prevents you from wasting time with people who do not have your company profile, helps you produce content that really has value for your audience, and makes it easier to choose the channels and formats to use. To answer that question, use the buyer persona concept , that is, create a fictional character that represents your company's ideal client and document it .