Reach of a publication Term used to indicate , especially on Facebook. This is one of the main metrics evaluated in the management of social networks and for the development of new outreach and audience engagement strategies.  Algorithm Sequence of rules or formulas used to solve a problem. This concept is used with some consistency in the definition of internal tools such as Google or Facebook, for example, in which the indication of an algorithm is responsible for carrying out intelligent searches, classification of publications, segmentation of audiences, etc. Analytics The term "Analytics", in Brazil, is frequently related to the Google Analytics tool , which allows the analysis of data from its websites and access to information such as the number of visitors, visit time, origin of entry to the site, etc .

Advertisement Advertisements, or Ads, are paid publications that occupy strategic Phone Number List places within social networks. On Facebook, they can be found on the right side of the screen. They are organized and selected according to the user's interests. It is an interesting tool for promoting specific content on the Internet and on Facebook. It is open to any user who wants to experiment.  API (Application Programming Interface) An API comprises programming patterns that allow access to a certain application or software, as well as its integration with other custom functions. The Graph API, from Facebook, and Fabric, from Twitter, are the two most well-known and replicated APIs of social networks currently.  Marketing Automation Marketing automation refers to.



The use of tools that aim to automate digital marketing processes, leaving the management process much more organized, agile and scalable. It can be used in conjunction with e-mail marketing, for example, and for some social networks, it can be incorporated and assist in the scheduling of publications, as well as it can be useful in organizing the editorial calendar. Avatar Generally, it is the image used as a profile photo on the social network. Avatar can also mean your personification within the digital world, as we see in online simulation games, for example. Was one of the successors to Formspring, a question and answer social network that was quite popular in Brazil in 2010.  Big Data In short, Big Data indicates a large amount of complex data gathered in a certain location. This information needs to be polished and organized so that it can later be analyzed with some precision.