Therefore, understanding their intentions and adapting your website is crucial in SEO. Before you can start optimizing, you first need to understand what types of user intent are. While each query is different and has its own unique reason, there are a few basic ways to group intents. Here are the types of search intent: Information intention Informational intent is the most common intention in a search engine. The vast majority of searches are conducted by people looking for information. These may include questions related to the weather, recipes or SEO information. search intent - information intent Here are some sample information searches: How to make homemade chips.

Matches of the Polish national team What is a meta description? Kim Jong Un Worth knowing: Related words for information purposes include: 'how', 'what', 'where', 'who', 'advice', 'science', 'examples', ... Navigational intention Navigational intent refers to a specific photo editor goal that the user already knows about. People with this search intent want to visit the website. They use a search engine for this purpose because, for example, they want to save time or are not sure of the exact URL address. search intent - navigation intent Here are some sample navigation searches: Millennium Google Search Console JCHost search intent guide Twitter Login Worth knowing.




Related phrases for navigation purposes include: brand, website address, product/service name, ... Commercial/Commercial Intention Commercial intent is an intention that often follows the informational intention and before the transactional intention. Applies to Internet users looking for a specific product who have not yet made a final decision. These may be reviews, comparisons or rankings. search intent - commercial intent Here are some sample trade/commercial searches: Which hosting should I choose? The best restaurant in Warsaw Ranking of OC/AC companies The most delicious chocolate Worth knowing: Related words with commercial intent include ranking.